Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
Living in a technology driven world television is one of the most accessible and is favorable strategically. Households these days have two to 3 television sets and on all day whether people are watching intently or not. I do agree that he medium is important as the content trying to be sent out. This is usually what companies, organizations and the average Joe uses in their everyday lives so it would only be smart to use television, radio, internet etc. to distribute information. Television has come to focusing on reality shows, gossip and soap opera type of shows so everyone is tuning in on the tube.
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